Babble

Babble is an online magazine for a new generation of young parents. Since its launch in December 2006, Babble’s audience has grown rapidly without marketing – we just passed 1.2 million uniques, and traffic is growing at an average rate of 17% per month. Babble readers are influential parents who are extremely tuned into what their children are watching, listening to, eating, wearing and doing.

• Monthly uniques: 1.25 million
  Monthly visits: 1.45 million
  Monthly pageviews: 3 million

  Female: 80%
  Male: 20%

  Median Age: 33
  82% are between the ages of 25-40
  18 - 25: 5%
  26 - 34: 47%
  35 - 40: 36%
  41+: 12%
  

  Median HHI: $94,000
  46% make over $100,000
  24% make over $150,000
  

  Marital status:
  83% are Married
  8% in a Committed Relationship
  9% are Single Parents
  

• Number of Children
  0: 12%
  1: 54%
  2: 26%
  3: 6%
  4+: 2%
  

  Median Age of Children: 2.5
  90% are 6 and under
  73% are 4 and under
  54% are 2 and under
  

  Planning on having more
  children
  Yes: 43%
  Maybe: 28%
  No: 29%
  

  Currently Expecting: 18%
  

Traffic Growth

Reach

Latest Reach Data

• Praise for Babble

  “The online Bible for hipster parents”
  — Details

  “Babble is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”
  — American Society of Magazine Editors

  “Babble is the hipster parents’ own online magazine.”
  — The New York Times

  “It’s good, really good. Finally, an exciting, intelligent daily publication and interactive community for urban parents. ... Take a look for yourself...it’s a treat.”
  — Huffington Post

  “But you’re a busy mom, and you need to make the most of your limited online time. The answer? Babble. With its lively compendium of practical information, entertaining commentary, and hilarious blogging, there’s something here for everyone.”
  — Plum Magazine, naming Babble The Best Site To Get It All In One Place

Babble creates and builds a wide range of effective custom content and interactive features for advertisers.

For more information, please contact
Alisa Volkman
advertising@babble.com
212-625-9914 x228

For information on creative specifications click here

To learn more about advertising in Babble Catalog, please click here